In preparation for our official launch, we’ve re-branded as Mixation.
Starting in a few days, all user information will be transferred, and all stations will automatically redirect to mixation.com.
StationCreator is changing media for good
It’s official: StationCreator is one of 6 companies making up the inaugural class at Matter.
While at Matter, our team will work hard to refine our product offering, make the platform more user-friendly, launch our first mobile applications, and release a new website that fuses together station creation and the viewer-side experience.
You can read about it here:
Prepare for #freeonlineTV Part 1: Devices
It’s coming folks - free TV through the internet. It’s not a “what if” anymore. It’s a “what now?”
Today Western Digital (you know, the makers of all those cheap external hard drives you have lying around the house) announced the TV Play Stream - a $69 device comparable to the Apple TV, except free from restrictions and proprietary applications.
So basically for the same price as one month of cable TV, you can now purchase an internet-connected set top box. Today, it brings you Netflix, Hulu, YouTube, and a few other offerings that vaguely start to resemble a package that can entertain you for hours on a nightly basis.
What’s missing? Thousands of channels of television. (more on that soon)
So what’s the significance of a cheap set top box?
Clearly set-top boxes are a bridge technology. Our hope is that these capabilities will be directly integrated into your television, projector, computer, tablet, smartphone, gaming console, etc - however you watch TV.
But we’ve got to get there first. And the first step we need to take is distribution. Western Digital’s connected TV devices are not going to take over the world. You won’t hear talking heads on CNBC blabbering about how this device is a “game changer” unlike every product Apple releases. But it is a game changer.
Until now, your options for connecting your non-wifi-enabled-TV to the internet were:
- Apple TV
- Boxee (ever actually seen one out in the wild? Me neither.)
- AirPlay iTunes content
- Use your TV as a monitor for your computer
Today there’s new competition, and tomorrow there will be more. WD has made a bold move by undercutting Apple & Roku on price, and also allowing users to watch ANYTHING - unlike Apple TV where you may only use Apple-approved apps and watch local content limited to iTunes. The WD box provides media storage and playback as well - a sort-of AirPlay, except without the limitations.
Will the WD TV Play Stream become the next big consumer product? Probably not.
Will the WD TV Play Stream help to fundamentally change the industry and create competition to deliver internet media through your television? Definitely.
It greatly pleases us that the hardware manufacturers are headed down this path, because eventually everyone is going to need 5 hours of content to watch every day (the US average).
StationCreator Pro: 30-Day Free Trial and 50% off for a full year!
This week we officially launched our Pro tier of service, now available for $199. With Pro, users have every tool they need to run an online TV station, complete with video scheduling, live broadcasting, commercial insertion, analytics, and the ability to embed a custom player and schedule on their website.
If you’ve signed up to try out StationCreator during our Beta test (which began in April 2012), you’re entitled to 50% off for a full year of Pro service! Simply upgrade to Pro before January 1, 2013 and we’ll apply the discount.
An Open Letter to YouTube Channels by Rich Raddon, co-founder of ZEFR
Income.com TV: advice and education for entrepreneurs and investors. http://income.com/tv
TechStars TV: behind the scenes access to TechStars’ industry-changing startup accelerator. http://techstars.com/tv/watch
Pardon Our Dust
Thanks so much for checking out StationCreator. We are currently running an open Beta program through October. Here are a few things you should know:
- Many of the features currently accessible for free are part of the “Pro” subscription.
- We are working on a modified interface for free users - one that is focused on the AutoPilot as opposed to scheduling content to play at specific times.
- In addition new users will be guided through a quick 2-step wizard that gets stations up and running with content in them within seconds.
- Users will be able to input entire playlists or channels with a single URL, and will be able to search YouTube, Vimeo & Dailymotion from within the library in StationCreator.
- We have a slew of new features coming on both the broadcaster and viewer end.
As always, we love your feedback. Please don’t hesitate to provide it to firstname.lastname@example.org, or using the ‘Feedback’ tab anywhere on the platform.
StationCreator: Making Internet TV a Reality… Finally
Online video has been in the mainstream for seven years now. Surprisingly, it has yet to make any impact on the broadcast television industry. That’s about to change with StationCreator. The elevator pitch is simple: run your own TV station online by inputting the URL of any public web video or live stream, and scheduling it to run at a specific time. StationCreator empowers anyone with a desire to curate and run their own broadcast TV network online for free (including of course TV networks themselves).
StationCreator is the idea of Jon Labes who worked with me at Wallstrip and most recently at Stocktwits, before convincing Tom and I at Social Leverage to incubate his vision. I love the web video space as much as Jon. I have investments in Tubemogul, Videolicious, and Ontheair as well. StationCreator is working on a huge vision. Last week Jon went to the National Association of Broadcasters Convention in Las Vegas to show off StationCreator. Here’s what Michael Rosenblum, co-founder of CurrentTV (with Al Gore and Joel Hyatt) had to say about the product. According to Nielsen, the average US household watches online video for 27 minutes per week. Compare that to 35 hours per week the same US household watches broadcast TV. 35 hours! You can see where we’re going with this. Broadcast television is a global phenomenon, reaching 99% of the world’s population. Over the past 60 years, tuning into channels of continuous video has become highly addictive learned behavior for nearly every human on earth. It’s no wonder the general consensus about online video is that it is hard to find “good” content. Online video is built entirely around search. Once you find what you’re looking for, then what? With traditional broadcast television, watching video is a refined, user-friendly experience: turn on your TV, and video comes to you. It doesn’t matter what plays, because the viewer understands the reputation of the broadcaster, who puts a stamp of approval on content simply by playing it on their channel. If watching TV is eating at a four-star restaurant, then finding something good to watch on YouTube is dumpster diving. StationCreator recreates the broadcast television format using online video. Today they’ve launched the first version of the platform for broadcasters to curate online TV stations, which can be embedded in a custom player on their site, blog, Facebook page, or anywhere else HTML is accepted. Sure, this is exciting stuff, but what really motivates the StationCreator team to get out of bed every morning is what they’re releasing next: a portal for watching online television. Ostensibly, a more advanced version of cable television. Online. For free.
The fact that the videos playing on these “tv stations” are hosted on web services like YouTube, Vimeo, Livestream or Ustream is not important. Sure you could go watch the same video there at its source. The problem is that each video on the web is a one-off experience. When it ends, the user needs to take action to watch something else. That action is usually searching for another video. Want to watch a video hosted on a different sharing site? You’ll need to go to a whole new site and begin the process over again. The world is clamoring for free TV, and increasingly desiring it on computers, smartphones, and tablets. Cable TV is too expensive, and your dinner is hot and on the table. Would you like to search for a specific video, or would you like to tune into a channel where a publisher you trust curates a continuous schedule of videos they want you to watch? What’s going to be on internet TV you ask? Take a moment to think about everyone in the world who can’t afford the tens of millions of dollars to operate a terrestrial TV station, but has interest in running one. Print media publications, organizations of all kinds, retailers, entertainers, bloggers, and any individual who thinks they have great taste would run their own TV station if cost were removed as a barrier to entry. When you turn on internet TV later this year, you will be surprised by the channels you’ll watch, flipping between legendary rock concerts, world news, the political candidate you support, a famous comedian’s favorite TV episodes, and a live stream of the local high school’s football game. The internet is full of good videos. StationCreator is where we want you to tune into them.